Deceptive Advertising and Individual's Responsibility

All there have always been deceptive advertising regarding stuff and people have rightfully sued the manufacturers/retailers/distributors for it but the new rise of deceptive advertising is disturbing. Without naming names, some industries like the education one go out of their way to quote starting salaries in order to lure students to their institutions and when the reality hits them, it is already too late since they are already hooked for several hundred, sometimes even hundreds of thousands of dollars and have nothing to show for it. Now I can understand that some people are desperate enough to believe that by taking a certain skill they will be able to better their lot but most of the people get blindsided by too much advertising and get hooked into them anyway without researching. Although you can say that some advertising is really creative but there should be some type of individual responsibility when they take on low demand majors that are obvious to everybody doing a little research that they will be hard pressed to find a job and even if they, it will not reduce their student debt or even would be able to buy a car or a house. We as a society keep on saying that deceptive advertising should be punished but if somebody gets duped by this, would it not be individual's responsibility also to check the facts and do some research before putting their financial life on the line?