Hazards of Complacency

Complacency in everything is not good. It makes people comfortable in their environment and they become lazy enough not to do anything to improve upon things or just become content with what they have. There is no urge to seek better opportunities or seek other ways to better their future. Since the paycheck is coming every other week and the household expenses are being taken care of that is the extent that some people go and this begets complacency. In the same way that individuals become complacent about their situation, some corporations do the same thing and then when they are left behind, they panic and seek alternate route to their salvation but by that time, the customers have already voted them out with their wallets and they are relegated to history. Right now the technology companies are not complacent and constantly trying to bring out better things to stay one step ahead of the competition and to keep on grabbing customer's attention. That is how they are surviving. Retailers are also trying to bring out better things but their one disadvantage is that they have a huge overhead in the form of real estate which the technology companies don’t have. These tech companies can be in one place and build data storage capacity in a few states and reach the whole U.S. instead of individually opening stores in most of the states. Complacency is never good and once you become complacent, you are just a regular kid on the block and you will be left behind in this fast moving world.