Have you ever gone into a store and went straight to the store brand instead of the name brand. Well first the store brand is the name given to products which are exclusively made for that store and they only market it and Name brand are nationally advertised similar products. In this economy where everybody is pinching money, people are looking closely at store brand. Granted some of the store brands may not be up to mark as compared to the name brand but apart from that what attracts people is the amount of savings that they can get by buying store brand. I have tried both the store brand and the name brand and there is definitely some difference in taste (although the ingredients maybe the same) and style and I would definitely get the name brand if my wallet allows it but for once you start using the store brand, you get use to it after a while.
And another thing store brand does not mean that the store is manufacturing the stuff itself. It does not, it just out sources the manufacturing to a third party (and sometimes to the same company making the name brand but they don’t want to advertise it because they don’t want to cheapen their name brand). And then markets it in their stores. People has been warming up to these store brands and they are becoming more popular in terms of saving money.
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