Store brand vs. Name Brand-2

Here I just want to caution you that not every thing will have a store brand to it because obviously the store does not want to lose out customers who will prefer the name brand no matter what. You don’t see in the vegetable or the fruit section that they are store brands or some times the appliances section that they are made by the store. In the appliances case or in many other store brands, you will see a marking stating that it is distributed by the store; they rarely say that it is made by them. They just put their own store brand label on it and sometimes say compare to the name brand ingredients or something like that.

This trend of the store brand has become huge in terms of more and more stores (not just the grocery stores) are trying to have their exclusive brands (which can be called store brand) displays in their stores to show that they are the only ones selling them. These stores have teamed up with top designers to design stuff for less for their stores without cheapening the designers’ original work. And it has been working for them quite well in terms of the margin of profit. There is a subtle difference in the brands quality but apart for this if you are not into too much status quo you can still buy the store brand or lower quality brand and still be hip and also save money in the process.